THE TISSOT PRX : A MODERN ICON GETS THE STRAP IT DESERVES
Few watches in recent memory have made as big an impact as the Tissot PRX. When Tissot reissued this 1978-inspired design a few years ago, it became an instant hit, cementing its place as one of the most successful modern releases. The PRX brought the Swiss watchmaker back into the spotlight after years of relative quiet, and for good reason. It masterfully blends vintage charm with contemporary appeal, making it a must-have for collectors and enthusiasts alike.
The PRX: A Story of Revival
Tissot has long been a respected name in the world of horology, known for offering Swiss craftsmanship at an accessible price. However, before the PRX’s resurgence, the brand wasn’t making as many headlines as some of its competitors. That all changed when Tissot decided to revive its 1978 integrated bracelet sports watch, adapting it for the modern era.
The PRX was reintroduced with a sleek, angular case and a finely finished integrated metal bracelet. But it wasn’t just the design that turned heads—the combination of affordability, Swiss automatic and quartz movements, and premium finishing made it an unbeatable proposition. The waffle-pattern dial, especially in its automatic version, further added to its appeal, offering a level of texture and detail usually found in high-end luxury timepieces.
A Great Watch, But a Heavy Package
While the PRX is undoubtedly a stunning timepiece, one common critique is its bracelet—though beautifully crafted, it adds significant weight to the watch, making it feel hefty on the wrist. Tissot does offer croc-print leather straps as an alternative, but these fail to capture the essence of the PRX’s modern-retro design.
After-market options exist, but most are cheap rubber and silicone straps, often mass-produced in China. They simply don’t do justice to the watch’s refined aesthetic. That’s where we come in.
Tissot made the PRX, we made its strap.
At Hello, we set out to create a strap that complements the PRX in a way that feels natural—something that Tissot itself should have made. Our approach was simple: respect the original design while enhancing comfort and wearability.
Tissot made a great dial, we merely paid tribute to it.
Our straps are crafted from premium leather, meticulously embossed to mimic the PRX’s iconic waffle-pattern dial. This ensures a seamless design continuity between the strap and the watch face, creating a cohesive, elevated look.
Colorways That Stand Out
We’ve launched our PRX straps in two sophisticated base colors:
• Phantom Black
• Shadow Grey
Each of these comes in three distinct styles:
• Tone-on-tone: The stitching, lining, and extra keepers match the upper leather for a sleek, monochromatic aesthetic.
• Verdant Green: The stitching, lining, and keepers feature a fresh, refined green accent, adding a touch of vibrancy.
• Tiffany Blue: A striking contrast that makes the strap pop while maintaining the PRX’s refined elegance.
Cool Watch Made Supercool.
Our leather straps finally offer the PRX the versatility it deserves. Whether you’re dressing it up or down, these straps give the watch a whole new personality while maintaining its sporty-luxury DNA. We believe in smart, thoughtful design—this isn’t just another strap; it’s an extension of the watch’s identity.